01.20.2011– Salt Lake City, Utah– Beyond Coastal, the Sun Valley, ID and Salt Lake City, UT-based manufacturer of premium sun care products for the outdoor lifestyle, is pleased to announce support of several top skiers straight from the company’s snow-crazed backyards. On the team for 2011 are Salt Lake skiers, Grete Eliassen, McKenna Peterson, and Caroline Gleich and Sun Valley-based pros Conor Davis and Danny Walton.
Each skier brings a unique skill set as the crew’s specialties include freeskiing, telemark, big mountain, and downhill. This youthful team is united by their ambitious goals and new media mastery, bringing fans as close to the action as possible via the social web, video, and TV content. These skiers also share a keen understanding of the potential skin damage they face while spending countless hours outside at high elevation and do their best to spread a safe sun care message to their peers.
Eliassen, a regular in major media like Shape magazine and ESPN, has a longstanding love affair with sunscreen. “Sun exposure is a significant part of my life since I’m always outside and, it might sound crazy, but I’m addicted to sunscreen. I wear Beyond Coastal Active 15 on my face everyday and try to educate my friends and other skiers about its importance,” Eliassen said. “The advice I give to my friends is don’t be afraid to use sunscreen. You only have one face and you need to protect it.”
Roster Profiles:
• Grete Eliassen is a bilingual freeskiing sensation, blending her Norweigan roots with electric freestyle skills honed in Salt Lake City, Utah. She is a four-time U.S. Open freeskiing champion and has won X Games’ gold and silver medals.
• Conor Davis, the poster boy for Sun Valley Resort, is a young skier who puts in an incredible amount of days skiing (167 in 2010) and regularly showcases his versatility in alpine freeskiing competitions on his tele boards.
• McKenna Petersen is a Sun Valley transplant, currently attending the University of Utah while competing in the Freeski World Tour. She also runs the University of Utah ski and snowboard club (1,000+ student members).
• Caroline Gleich, covergirl for SKI magazine’s January 2011 issue, is a USSA Level II Certified Freeride Coach and big mountain skier who also attends the University of Utah.
• Danny Walton is a Sun Valley telemark skiing wunderkind. He is responsible for organizing the Northern Rockies Telemark Institute Clinics, as well as several Sun Valley Telemark Series events.
Beyond Coastal’s sun care products appeal to outdoor athletes because they are formulated to deliver skin-nourishing ingredients such as Green Tea, Grape Seed, and Shea Butter while offering complete broad spectrum UVA/UVB protection. It puts back what the elements strip away. Always Paraben Free, Petroleum Free, Fragrance Free, and Cruelty Free Beyond Coastal is for athletes and enthusiasts alike who spend a ton of time outdoors. In 2011, Beyond Coastal will bring to market its newest product, the Facestick, answering the “call of the gloved” by helping snowsports’ athletes wearing bulky gloves to simply remove the top and rub on high exposure areas.
Beyond Coastal produces some of the highest quality skin protection on the market and is top rated by the Environmental Working Group (EWG), an independent, non-profit consumer research group. Find fresh and exciting content from each of these athletes on Beyond Coastal’s social channels including Facebook and Twitter.
About Beyond Coastal
Beyond Coastal’s mission is to offer the cleanest, healthiest sun care products possible at a reasonable price. Their formulas contain natural ingredients; Yerba Mate, Green Tea, Algae Extract, Grape Seed, Pro Vitamin B and Rose Hip Oil that Protect, Nourish, Repair, and
Hydrate. It’s nutrition for the skin!
It’s been snowing here in Revelstoke almost non-stop since the Freeskiing World Tour arrived here a couple days ago. Revelstoke Mountain Resort has reported 55cm (21.7in) in the last 48hours! This new snow left the venue in pristine condition for both the men’s and woman’s qualifying runs, held yesterday and today. I felt good on my qualifying run, and i skied a fun line, but the cut was deep and the judges only took the top 20 athletes to compete in the semi-finals tomorrow. Although I would have liked to see at least one of us make it all three mens Telemark athletes were cut, but Big props to Jake Sakson and Rory Camm for sending it today!!! I would also like to congratulate fellow Sun Valley skier Collin Collins for killing is in his first run! Snow is still on the radar so im “revel-stoked” to go get some pow in the morning!!!
I also got the cover shot for the Freeskiing World Tour’s Website for today!!!
I’ve been in Kauai for a few days now, and I’ve been having a blast! The water is 75° if not warmer, and I’ve had a wonderful time beach-hopping on the North Shore the last few days. I even decided to go on an adventure and got lost in the jungle last night on the “Hunters Moon!” However, I feel like my excitement for this winter and falling snow cannot be tamed by this island paradise. I’ve been; watching ski movies in the morning before the day starts, checking out ski news online at night, and I even ran into my first ski coach, Jeff Mintz, yesterday while walking down the street! Small-World right? Now I’m sitting here, looking at the snow stake webcam on top of Baldy, and I can’t believe that it snowed 9 inches last night!!! Maybe there is something wrong with me, but I’m stoked for this winter.
Hiking through the forrest on the way to the beach
I should have posted this a while ago but, well, I’m getting around to it now…
In addition to being the centerfold for Sun Valley Resort in the paper EVERY WEEK this summer, I also have larger than life sized banners all around the resort!
“Everyone killed it today on the headwall at Alyeska Resort! Huge kudos go out to star telemark athletes: Paul Kimbrough, Jake Sakson and Conor Davis who hiked the Headwall (A HUGE STEEP FACE) FOUR times to compete in two runs tele and two runs alpine (on tele gear) and all three are advancing to the super-finals tomorrow in both disciplines! Way to represent for our sport!” -Brooke Edwards
New Schoolers and Icelantic are having a “Design the 6th Sense” top sheet design contest. I’m hoping to win the contest but I need your votes to help me win! So far i have two designs in the contest (click on a pair of skis to vote for them):
I’m in the best mood EVER!!! Want to know why? …Because today was the first day of my 09-10 ski season. It felt so good to finally get reacquainted with the snow, and I am so happy to be sliding down mountains again. I forgot that I would have to get used to my equipment again, but after a few runs i was quickly charging ahead at full speed. After skiing today, I have a feeling that the rest of this season is going to be truly epic!
With the skiing dreams really showing up in the last few months I have been so anxious to ski that I was thinking about driving all the way to the Breanu Sand Dunes to go sand skiing. When I awoke this morning to find snow pouring out of the clouds, I could hardly contain my excitement. I ran around the house waking up everyone, making sure that I wasn’t dreaming. After running outside and throwing some snowballs for Bailey, my dog, I went onto the Sun Valley website to check out the real time status of the snow on the mountain cams and the snow depth indicator read 9in! Update: it now reads 12inches one hour later
I hope that this fresh blanket is a tell tale sign of a big winter to come. I have a bet with some friends going on about how many inches we’re going to get here in Sun Valley. How many inches do you think we are going to get here in Sun Valley? Leave a comment on this post, and if you’re the closest at the end of the year you will win the prize!
This is also the first snow the New Gondola has experienced
Two weeks, two comps, and 3000 miles later, I’m finically back home in Sun Valley, Idaho. It all started with the Subaru U.S. Extreme Freeskiing Championships in Crested Butte, Colorado. In typical ski bum style, North Parker, Bryce Newcomb, and I all mobbed over to the Comp in my mothers Big Blue Van. We were greeted with a much need blanked of fresh snow, followed by an amazing blue bird sunny weekend. With these ideal conditions I had the most fun I’ve ever had at Crested Butte. North kept his Jr. title for the second year in a row, and Bryce and I both fell which caused us to place further back than what we wanted(I ended up in 36th). I also skied the most burly line I think I have ever skies and aired a 50-footer at the bottom of the Dead End Chute. I got to meet lots of the alpine athletes and make friends outside of the SV-Possy. Then we were on the road again headed back to Sun Valley. After I dropped Bryce and North off, I only had time to Unpack, do laundry, Repack and get some food, before I was on the road again headed to California for the first extreme Telemark comp at Alpine Meadows.
The Alpine Comp was another great competition, and it felt good to be back in the company of so many rippin’ Telemark Skiers. The First day I skied well but I had an unfortunate bobble upon landing the bottom cliff out of the “Key Hole,” but I redeemed my self second run, with the highest total run score for the whole comp, which put me into 3rd place, right behind Jake Sakson, and JT Robinson. The next day in the Finals I was hoping to bypass JT and Jake by skiing the “money-line” faster and better than I had done the day before. I ended up being too aggressive and I lost my balance as I dropped into the keyhole and I fell in the “NO-FALL Zone.” Obviously my scores suffered, but I with the great run the day before, I was able to pull off a 8th place finish.
Now it feel like have time to breath, but im back to training, Crested Butte is coming up in a few weeks… Click here to see my Videos
The 2009 Baldy Bash was a blast! The competition consisted of coming up with, and singing a team theme song loudly to everyone in the Lodge, a Photo-op Scavenger hunt all over the Mountain, and finally costumes were judged as well. Needless to say our amazing team (YMCA): Riley Berman, Lily Debray, Lynsey Dyer, Madi DuPont, Allegra Gordan, and Conor Davis(me), won the days events. I cannot wait for Baldy Bash 2010.
This morning I woke up and I was ecstatic that mother nature gave us over two feet of fresh light fluffy snow for Christmas! There was so much snow in fact, that I couldn’t find my car when I went out side to look for it! Anyway, after standing in line for 2.5hrs with my friend Chris Tatsuno, the ski patrol finally declared the lower portion of the mountain open at 11:00. The scene was awesome, people were hootin’ and hollering and laughing and there was a vibe of an old resort, where everyone is in a great mood and having a blast. Chris and I stormed down for first tracks on Exhibition, passing about 50-60 poeple, and we continued charging down the whole morning. We ended up getting eleven runs in on the Exhibition chair before the top opened at 2:00. By the time the top opened the mountain had already tired out most of its morning skiers, and we had to many untracked lined to choose from the rest of the day. During a quick water break, Chris and I met up with Lynsey Dyer and Sven Kueenle and we skied until the mountain closed at 4:00. This was probably one of the days I’ve ever had at Sun Valley resort, and it was the best present I’ve ever received for Christmas
Dude where’s my Car?
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Lift Line
Megawatts=best powder ski ever!!! I love these skis
“Powder Day!!!” These were the only words I could think of when I awoke to a beautiful white blanket of 15in/38cm of fresh snow this morning(12/13/08). It was great to finally ski on some “good” coverage, as snow has been scarce this early season and conditions have been dismal at best. In addition to the newly fallen blessing, Sliverstar resort open their backside, which is where the majority of black and double black diamonds are located, which meant even more fun for me. This powder day was just what I needed, my legs were burning, my heart was pumping, and I was having a blast. However, in my overly ecstatic state of mind, I didn’t heed to the signs clearly stating “Caution: Unmarked Hazards Exist,” and I ended up introducing my thigh to a very mean tree stump. Ultimately the wicked stump left me with quite a large bruise; thankfully I suffered no major damage. Other then my little incident I had an amazing day.
I went to Revelstoke Mountain resort for opening day on Nov. 27, 2008. The mountain opened with 80cm, which is awesome compared to other mountains in the American Northwest. Revelstoke Is an amazing mountain, there isn’t too much for one learn on, but the intermediate, and advanced terrain is impressive. I had a great time and I can’t wait to see what this mountain is like with some real snow on it. I had an amazing first day skiing, but it seems that no matter how much I train, my legs turn to flab within the first couple of hours or so each season. Nevertheless, it was great to finally get some vert in; I managed to get about 31095ft in the 5hrs I skied. I’m ecstatic that ski season is upon us once again, see you out there…
Besides the cliché half-binding/half-brained hippy statement: “because the turn looks and feels so sweet dude,” I telemark because it is a key to unlock the hidden treasures of the mountains and because it allows access the backcountry. Telemarking allows me to enjoy mountains, and express myself better than I could do with tradition alpine skiing. “Then why don’t you just A.T.” you might ask? We all know that A.T. means “Almost Telemark.” I feel that A.T. doesn’t allow the seamless and fluid movement through the mountains, that telemarking does. I believe that A.T. is a great way for beginners to experience touring, but why not loose that clunky heelpiece?
To me, telemarking is like using handwritten calligraphy instead of type: it’s more technically challenging, it boasts additional style, and it contains an individual flair unique to each artisan… Plus it just looks cooler. Duh!!!
This was my first freeskiing competition of my 2008 winter season. I had a lot of fun and I placed well considering I was the only competitor on telemark equipment. The snow was amazing, but the visibility went to zero soon after the competition started, so finding my line was a bit difficult.