01.20.2011– Salt Lake City, Utah– Beyond Coastal, the Sun Valley, ID and Salt Lake City, UT-based manufacturer of premium sun care products for the outdoor lifestyle, is pleased to announce support of several top skiers straight from the company’s snow-crazed backyards. On the team for 2011 are Salt Lake skiers, Grete Eliassen, McKenna Peterson, and Caroline Gleich and Sun Valley-based pros Conor Davis and Danny Walton.

Each skier brings a unique skill set as the crew’s specialties include freeskiing, telemark, big mountain, and downhill. This youthful team is united by their ambitious goals and new media mastery, bringing fans as close to the action as possible via the social web, video, and TV content. These skiers also share a keen understanding of the potential skin damage they face while spending countless hours outside at high elevation and do their best to spread a safe sun care message to their peers.

Eliassen, a regular in major media like Shape magazine and ESPN, has a longstanding love affair with sunscreen. “Sun exposure is a significant part of my life since I’m always outside and, it might sound crazy, but I’m addicted to sunscreen. I wear Beyond Coastal Active 15 on my face everyday and try to educate my friends and other skiers about its importance,” Eliassen said. “The advice I give to my friends is don’t be afraid to use sunscreen. You only have one face and you need to protect it.”

Roster Profiles:
• Grete Eliassen is a bilingual freeskiing sensation, blending her Norweigan roots with electric freestyle skills honed in Salt Lake City, Utah. She is a four-time U.S. Open freeskiing champion and has won X Games’ gold and silver medals.

• Conor Davis, the poster boy for Sun Valley Resort, is a young skier who puts in an incredible amount of days skiing (167 in 2010) and regularly showcases his versatility in alpine freeskiing competitions on his tele boards.

• McKenna Petersen is a Sun Valley transplant, currently attending the University of Utah while competing in the Freeski World Tour. She also runs the University of Utah ski and snowboard club (1,000+ student members).

• Caroline Gleich, covergirl for SKI magazine’s January 2011 issue, is a USSA Level II Certified Freeride Coach and big mountain skier who also attends the University of Utah.

• Danny Walton is a Sun Valley telemark skiing wunderkind. He is responsible for organizing the Northern Rockies Telemark Institute Clinics, as well as several Sun Valley Telemark Series events.

Beyond Coastal’s sun care products appeal to outdoor athletes because they are formulated to deliver skin-nourishing ingredients such as Green Tea, Grape Seed, and Shea Butter while offering complete broad spectrum UVA/UVB protection. It puts back what the elements strip away. Always Paraben Free, Petroleum Free, Fragrance Free, and Cruelty Free Beyond Coastal is for athletes and enthusiasts alike who spend a ton of time outdoors. In 2011, Beyond Coastal will bring to market its newest product, the Facestick, answering the “call of the gloved” by helping snowsports’ athletes wearing bulky gloves to simply remove the top and rub on high exposure areas.

Beyond Coastal produces some of the highest quality skin protection on the market and is top rated by the Environmental Working Group (EWG), an independent, non-profit consumer research group. Find fresh and exciting content from each of these athletes on Beyond Coastal’s social channels including Facebook and Twitter.

About Beyond Coastal
Beyond Coastal’s mission is to offer the cleanest, healthiest sun care products possible at a reasonable price. Their formulas contain natural ingredients; Yerba Mate, Green Tea, Algae Extract, Grape Seed, Pro Vitamin B and Rose Hip Oil that Protect, Nourish, Repair, and
Hydrate. It’s nutrition for the skin!

Please visit: www.beyondcoastal.com and facebook.com/BeyondCoastal

The last two days in Alaska were amazing! We had beautiful blue bird days and the snow pack stabilized, giving us a green light to ski on some steeper and more exposed slopes. I ended up finishing my Alaskan adventure skiing an awesome knife-edge ridge that seemed to go forever which left me exhausted and adrenaline filled at the bottom! Now, after a not so nice red eye flight from Anchorage to Salt Lake, and a tired drive from Utah back to Idaho, I’m finally back in Sun Valley… time for real life again.

My trip was amazing and I have a bunch of people to thank for helping me, be sure to check out all of their websites!!!

Sun Valley Resort:
Thanks for giving me a place to ski and train all winter, couldn’t have done it with out a world-class home mountain!

Sun Valley Ski Patrol:
Thank you for the financial help, I wouldn’t have been able to have this amazing experience with out help from all of you guys and girls!

Chums/Beyond Coastal Sun Care:
Thanks for all the great products that helped me keep my face from frying, and thanks for helping me out financially.

Black Diamond Equipment:
Thanks for making such awesome and reliable gear!

Thanks to Penelope’s Café for feeding me, and for supporting my skiing all winter!

Pictures form the last days of the trip are on my latest post: CLICK HERE

Also make sure you SUBSCRIBE to my feed to get all the new updates!

This morning I woke up and I was ecstatic that mother nature gave us over two feet of fresh light fluffy snow for Christmas! There was so much snow in fact, that I couldn’t find my car when I went out side to look for it! Anyway, after standing in line for 2.5hrs with my friend Chris Tatsuno, the ski patrol finally declared the lower portion of the mountain open at 11:00. The scene was awesome, people were hootin’ and hollering and laughing and there was a vibe of an old resort, where everyone is in a great mood and having a blast. Chris and I stormed down for first tracks on Exhibition, passing about 50-60 poeple, and we continued charging down the whole morning. We ended up getting eleven runs in on the Exhibition chair before the top opened at 2:00. By the time the top opened the mountain had already tired out most of its morning skiers, and we had to many untracked lined to choose from the rest of the day. During a quick water break, Chris and I met up with Lynsey Dyer and Sven Kueenle and we skied until the mountain closed at 4:00. This was probably one of the days I’ve ever had at Sun Valley resort, and it was the best present I’ve ever received for Christmas

Dude where’s my Car?

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Lift Line

Megawatts=best powder ski ever!!! I love these skis

Chris and I are loving life!