01.20.2011– Salt Lake City, Utah– Beyond Coastal, the Sun Valley, ID and Salt Lake City, UT-based manufacturer of premium sun care products for the outdoor lifestyle, is pleased to announce support of several top skiers straight from the company’s snow-crazed backyards. On the team for 2011 are Salt Lake skiers, Grete Eliassen, McKenna Peterson, and Caroline Gleich and Sun Valley-based pros Conor Davis and Danny Walton.

Each skier brings a unique skill set as the crew’s specialties include freeskiing, telemark, big mountain, and downhill. This youthful team is united by their ambitious goals and new media mastery, bringing fans as close to the action as possible via the social web, video, and TV content. These skiers also share a keen understanding of the potential skin damage they face while spending countless hours outside at high elevation and do their best to spread a safe sun care message to their peers.

Eliassen, a regular in major media like Shape magazine and ESPN, has a longstanding love affair with sunscreen. “Sun exposure is a significant part of my life since I’m always outside and, it might sound crazy, but I’m addicted to sunscreen. I wear Beyond Coastal Active 15 on my face everyday and try to educate my friends and other skiers about its importance,” Eliassen said. “The advice I give to my friends is don’t be afraid to use sunscreen. You only have one face and you need to protect it.”

Roster Profiles:
• Grete Eliassen is a bilingual freeskiing sensation, blending her Norweigan roots with electric freestyle skills honed in Salt Lake City, Utah. She is a four-time U.S. Open freeskiing champion and has won X Games’ gold and silver medals.

• Conor Davis, the poster boy for Sun Valley Resort, is a young skier who puts in an incredible amount of days skiing (167 in 2010) and regularly showcases his versatility in alpine freeskiing competitions on his tele boards.

• McKenna Petersen is a Sun Valley transplant, currently attending the University of Utah while competing in the Freeski World Tour. She also runs the University of Utah ski and snowboard club (1,000+ student members).

• Caroline Gleich, covergirl for SKI magazine’s January 2011 issue, is a USSA Level II Certified Freeride Coach and big mountain skier who also attends the University of Utah.

• Danny Walton is a Sun Valley telemark skiing wunderkind. He is responsible for organizing the Northern Rockies Telemark Institute Clinics, as well as several Sun Valley Telemark Series events.

Beyond Coastal’s sun care products appeal to outdoor athletes because they are formulated to deliver skin-nourishing ingredients such as Green Tea, Grape Seed, and Shea Butter while offering complete broad spectrum UVA/UVB protection. It puts back what the elements strip away. Always Paraben Free, Petroleum Free, Fragrance Free, and Cruelty Free Beyond Coastal is for athletes and enthusiasts alike who spend a ton of time outdoors. In 2011, Beyond Coastal will bring to market its newest product, the Facestick, answering the “call of the gloved” by helping snowsports’ athletes wearing bulky gloves to simply remove the top and rub on high exposure areas.

Beyond Coastal produces some of the highest quality skin protection on the market and is top rated by the Environmental Working Group (EWG), an independent, non-profit consumer research group. Find fresh and exciting content from each of these athletes on Beyond Coastal’s social channels including Facebook and Twitter.

About Beyond Coastal
Beyond Coastal’s mission is to offer the cleanest, healthiest sun care products possible at a reasonable price. Their formulas contain natural ingredients; Yerba Mate, Green Tea, Algae Extract, Grape Seed, Pro Vitamin B and Rose Hip Oil that Protect, Nourish, Repair, and
Hydrate. It’s nutrition for the skin!

Please visit: www.beyondcoastal.com and facebook.com/BeyondCoastal

The woman’s first run has just concluded here in Revelstoke BC. Leah Evans, Jacqui Edgerly, and Tatum Monod, skis some really solid runs, claiming the top three spots. I want to also give Martha Burley big props for killing is on her tele-gear, and skiing into ninth place. Unfortunately the Sun Valley girls McKenna Peterson and Tracy Chubb fell victim to flat light, and Lexi DuPont dropped out of competition due to illness… The Men are live right now be sure to click here to tune into the Webcast!!!

a:McKenna Peterson p:Meg Haywood Sullivan

It’s been snowing here in Revelstoke almost non-stop since the Freeskiing World Tour arrived here a couple days ago. Revelstoke Mountain Resort has reported 55cm (21.7in) in the last 48hours! This new snow left the venue in pristine condition for both the men’s and woman’s qualifying runs, held yesterday and today. I felt good on my qualifying run, and i skied a fun line, but the cut was deep and the judges only took the top 20 athletes to compete in the semi-finals tomorrow. Although I would have liked to see at least one of us make it all three mens Telemark athletes were cut, but Big props to Jake Sakson and Rory Camm for sending it today!!! I would also like to congratulate fellow Sun Valley skier Collin Collins for killing is in his first run! Snow is still on the radar so im “revel-stoked” to go get some pow in the morning!!!

I also got the cover shot for the Freeskiing World Tour’s Website for today!!!

check out the video from today!!!

REVELSTOKE 2011: Mens Highlights from Qualifying from Subaru Freeskiing World Tour on Vimeo.

I should have posted this a while ago but, well, I’m getting around to it now…

In addition to being the centerfold for Sun Valley Resort in the paper EVERY WEEK this summer, I also have larger than life sized banners all around the resort!

here are some that I’ve found:

River Run Lodge

Sun Valley Village

TV Ad

Also I now have a Twitter be sure to Follow Me!

I’ve been physically back in Sun Valley for a few days now, but I think I’m mentally  still in Alaska. Even today as I got ready to ski at the resort, I put on my beacon and my avy-pack with out even thinking, then I remembered, and felt like a a dork as I walked back to the condo to take them off… Then, even though the mountain was empty and the snow was awesome, the skiing felt droll, nothing felt steep or exciting… Oh well, I’ll get back into the swing of things eventually…

Here are some Pictures form the last two days of the trip:

Also make sure you SUBSCRIBE to my feed to get all the new updates!

It has been a crazy season, it seem as though I’ve been everywhere but home lately. I did have five days in Sun Valley in between Kirkwood and Crested Butte, but it seems that all my time goes into working hard to pay for the next adventure. Speaking of which, I’m currently sitting in the Salt Lake City Airport waiting to get on a plane headed for Alaska! I’m going to be competing in the World Extreme Freeskiing Telemark Championships in Alyeska, and I’ve been invited to go on a yurt trip to film with Telemark Skier Magazine after the comp. I’ll try to update as the adventure continues depending on my internet situation…

Also make sure you SUBSCRIBE to my feed to get all the new updates!

The new terrain park is so sick!!! Check out Sun Valley Blog’s article by clicking below:

Click To Read The Post

I just tallied up all of the hours I’ve spent skiing so far this year, and I was shocked to see that I have skied over 150 hours already!!! I got an early start on my ski season this year with a two and a half week trip to Summit County, CO. Now I’m back home in Sun Valley, I’m feeling stronger than ever, and I’m antsy for winter to show up. Snow is in forecast this weekend but Sun Valley isn’t waiting. They have put snowmaking efforts on full throttle, and new terrain is opening every few days…

With the skiing dreams really showing up in the last few months I have been so anxious to ski that I was thinking about driving all the way to the Breanu Sand Dunes to go sand skiing. When I awoke this morning to find snow pouring out of the clouds, I could hardly contain my excitement. I ran around the house waking up everyone, making sure that I wasn’t dreaming. After running outside and throwing some snowballs for Bailey, my dog, I went onto the Sun Valley website to check out the real time status of the snow on the mountain cams and the snow depth indicator read 9in! Update: it now reads 12inches one hour later

I hope that this fresh blanket is a tell tale sign of a big winter to come. I have a bet with some friends going on about how many inches we’re going to get here in Sun Valley. How many inches do you think we are going to get here in Sun Valley? Leave a comment on this post, and if you’re the closest at the end of the year you will win the prize!

This is also the first snow the New Gondola has experienced

Hey guys, it sounds like AK isn’t going to Happen for me flights are backed up form 3 days of cancellations and i cant get up there in time for Telepalooza, if your in my same boat i have a proposal for you…

there is a Tele-race this weekend in Sun Valley (april 4th), its a fun DRESS-UP day, dual GS “race,” tandem Challenge(two people on one pair of teleskis), telemark Parade, BBQ… the works!!!

my mom has offered her house for a place to crash to anyone who wants to drive on over to SV and make the best out of a crappy situation… its not Telepalooza but its still a great time! give me a shout 208-721-8084

Two weeks, two comps, and 3000 miles later, I’m finically back home in Sun Valley, Idaho. It all started with the Subaru U.S. Extreme Freeskiing Championships in Crested Butte, Colorado. In typical ski bum style, North Parker, Bryce Newcomb, and I all mobbed over to the Comp in my mothers Big Blue Van. We were greeted with a much need blanked of fresh snow, followed by an amazing blue bird sunny weekend. With these ideal conditions I had the most fun I’ve ever had at Crested Butte. North kept his Jr. title for the second year in a row, and Bryce and I both fell which caused us to place further back than what we wanted(I ended up in 36th). I also skied the most burly line I think I have ever skies and aired a 50-footer at the bottom of the Dead End Chute. I got to meet lots of the alpine athletes and make friends outside of the SV-Possy. Then we were on the road again headed back to Sun Valley. After I dropped Bryce and North off, I only had time to Unpack, do laundry, Repack and get some food, before I was on the road again headed to California for the first extreme Telemark comp at Alpine Meadows.

The Alpine Comp was another great competition, and it felt good to be back in the company of so many rippin’ Telemark Skiers. The First day I skied well but I had an unfortunate bobble upon landing the bottom cliff out of the “Key Hole,” but I redeemed my self second run, with the highest total run score for the whole comp, which put me into 3rd place, right behind Jake Sakson, and JT Robinson. The next day in the Finals I was hoping to bypass JT and Jake by skiing the “money-line” faster and better than I had done the day before. I ended up being too aggressive and I lost my balance as I dropped into the keyhole and I fell in the “NO-FALL Zone.” Obviously my scores suffered, but I with the great run the day before, I was able to pull off a 8th place finish.

Now it feel like have time to breath, but im back to training, Crested Butte is coming up in a few weeks…
Click here to see my Videos

I bumped, jumped, GS-ed, hiked, and Slalomed my way into first place overall last Saturday in the first Sun Valley Tele race of the new year. I also won the “air” category as a was the only one to land a 360, gotta spin to win…

This morning I woke up and I was ecstatic that mother nature gave us over two feet of fresh light fluffy snow for Christmas! There was so much snow in fact, that I couldn’t find my car when I went out side to look for it! Anyway, after standing in line for 2.5hrs with my friend Chris Tatsuno, the ski patrol finally declared the lower portion of the mountain open at 11:00. The scene was awesome, people were hootin’ and hollering and laughing and there was a vibe of an old resort, where everyone is in a great mood and having a blast. Chris and I stormed down for first tracks on Exhibition, passing about 50-60 poeple, and we continued charging down the whole morning. We ended up getting eleven runs in on the Exhibition chair before the top opened at 2:00. By the time the top opened the mountain had already tired out most of its morning skiers, and we had to many untracked lined to choose from the rest of the day. During a quick water break, Chris and I met up with Lynsey Dyer and Sven Kueenle and we skied until the mountain closed at 4:00. This was probably one of the days I’ve ever had at Sun Valley resort, and it was the best present I’ve ever received for Christmas

Dude where’s my Car?

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Lift Line

Megawatts=best powder ski ever!!! I love these skis

Chris and I are loving life!

After competing in the 12th Annual Extreme Freeskiing Telemark Championsips in Crested Butte a weekend earlier, I knew that I was good enough to step up, and ski with the “big dogs,” the guys I had been idolizing in telemark movies just a few years ago. Guys like: Nick DeVore, Dylan Crossman, Will Cardemone, JT Robinson, etc… With the financial support of the Sun Valley Ski Patrol I was able to get a last second ticket to Alaska.

Alaska was amazing! I had only ever seen it in ski films. I had never imagined the vastness and the overwhelming scale of its beautiful and pristine mountains. I had never skied anything as steep and rewarding, and I cannot wait to do it again.