01.20.2011– Salt Lake City, Utah– Beyond Coastal, the Sun Valley, ID and Salt Lake City, UT-based manufacturer of premium sun care products for the outdoor lifestyle, is pleased to announce support of several top skiers straight from the company’s snow-crazed backyards. On the team for 2011 are Salt Lake skiers, Grete Eliassen, McKenna Peterson, and Caroline Gleich and Sun Valley-based pros Conor Davis and Danny Walton.
Each skier brings a unique skill set as the crew’s specialties include freeskiing, telemark, big mountain, and downhill. This youthful team is united by their ambitious goals and new media mastery, bringing fans as close to the action as possible via the social web, video, and TV content. These skiers also share a keen understanding of the potential skin damage they face while spending countless hours outside at high elevation and do their best to spread a safe sun care message to their peers.
Eliassen, a regular in major media like Shape magazine and ESPN, has a longstanding love affair with sunscreen. “Sun exposure is a significant part of my life since I’m always outside and, it might sound crazy, but I’m addicted to sunscreen. I wear Beyond Coastal Active 15 on my face everyday and try to educate my friends and other skiers about its importance,” Eliassen said. “The advice I give to my friends is don’t be afraid to use sunscreen. You only have one face and you need to protect it.”
Roster Profiles:
• Grete Eliassen is a bilingual freeskiing sensation, blending her Norweigan roots with electric freestyle skills honed in Salt Lake City, Utah. She is a four-time U.S. Open freeskiing champion and has won X Games’ gold and silver medals.
• Conor Davis, the poster boy for Sun Valley Resort, is a young skier who puts in an incredible amount of days skiing (167 in 2010) and regularly showcases his versatility in alpine freeskiing competitions on his tele boards.
• McKenna Petersen is a Sun Valley transplant, currently attending the University of Utah while competing in the Freeski World Tour. She also runs the University of Utah ski and snowboard club (1,000+ student members).
• Caroline Gleich, covergirl for SKI magazine’s January 2011 issue, is a USSA Level II Certified Freeride Coach and big mountain skier who also attends the University of Utah.
• Danny Walton is a Sun Valley telemark skiing wunderkind. He is responsible for organizing the Northern Rockies Telemark Institute Clinics, as well as several Sun Valley Telemark Series events.
Beyond Coastal’s sun care products appeal to outdoor athletes because they are formulated to deliver skin-nourishing ingredients such as Green Tea, Grape Seed, and Shea Butter while offering complete broad spectrum UVA/UVB protection. It puts back what the elements strip away. Always Paraben Free, Petroleum Free, Fragrance Free, and Cruelty Free Beyond Coastal is for athletes and enthusiasts alike who spend a ton of time outdoors. In 2011, Beyond Coastal will bring to market its newest product, the Facestick, answering the “call of the gloved” by helping snowsports’ athletes wearing bulky gloves to simply remove the top and rub on high exposure areas.
Beyond Coastal produces some of the highest quality skin protection on the market and is top rated by the Environmental Working Group (EWG), an independent, non-profit consumer research group. Find fresh and exciting content from each of these athletes on Beyond Coastal’s social channels including Facebook and Twitter.
About Beyond Coastal
Beyond Coastal’s mission is to offer the cleanest, healthiest sun care products possible at a reasonable price. Their formulas contain natural ingredients; Yerba Mate, Green Tea, Algae Extract, Grape Seed, Pro Vitamin B and Rose Hip Oil that Protect, Nourish, Repair, and
Hydrate. It’s nutrition for the skin!
I just got done with the 14th annual Extreme Freeskiing Telemark Championships in Crested Butte, CO. The comp went really well I qualified in 3rd place on Headwall, and after three runs on Sock-it-to-me/Little-Hourglass I jumped from 3rd to 2nd to 5th. Although I would have liked to stay in the top three, I’m perfectly content with a 5th place finish at nationals (still in the $$$ too)! Tomorrow morning I’m driving over to Salt Lake to catch the awards for my fix-heeled friends at the FWT world champ awards, stash my car, and then catch a plane up to Alaska!
Two weeks, two comps, and 3000 miles later, I’m finically back home in Sun Valley, Idaho. It all started with the Subaru U.S. Extreme Freeskiing Championships in Crested Butte, Colorado. In typical ski bum style, North Parker, Bryce Newcomb, and I all mobbed over to the Comp in my mothers Big Blue Van. We were greeted with a much need blanked of fresh snow, followed by an amazing blue bird sunny weekend. With these ideal conditions I had the most fun I’ve ever had at Crested Butte. North kept his Jr. title for the second year in a row, and Bryce and I both fell which caused us to place further back than what we wanted(I ended up in 36th). I also skied the most burly line I think I have ever skies and aired a 50-footer at the bottom of the Dead End Chute. I got to meet lots of the alpine athletes and make friends outside of the SV-Possy. Then we were on the road again headed back to Sun Valley. After I dropped Bryce and North off, I only had time to Unpack, do laundry, Repack and get some food, before I was on the road again headed to California for the first extreme Telemark comp at Alpine Meadows.
The Alpine Comp was another great competition, and it felt good to be back in the company of so many rippin’ Telemark Skiers. The First day I skied well but I had an unfortunate bobble upon landing the bottom cliff out of the “Key Hole,” but I redeemed my self second run, with the highest total run score for the whole comp, which put me into 3rd place, right behind Jake Sakson, and JT Robinson. The next day in the Finals I was hoping to bypass JT and Jake by skiing the “money-line” faster and better than I had done the day before. I ended up being too aggressive and I lost my balance as I dropped into the keyhole and I fell in the “NO-FALL Zone.” Obviously my scores suffered, but I with the great run the day before, I was able to pull off a 8th place finish.
Now it feel like have time to breath, but im back to training, Crested Butte is coming up in a few weeks… Click here to see my Videos
